Love psychology?
But can’t THINK straight cos the ‘food noise’ in your head is still so loud?
FOOD PSYCHOLOGY FUNDAMENTALS
is the smart way to rewire your unconscious mind’s overeating and binge patterns.
Celebrating 10+ YEARS as a certified food psych coach.
Registered Hypno-CBT® practitioner.
Registered Hypnosis practitioner.
Certified Binge & emotional eating specialist.
You’ve been trying to sort out your eating and your binges since forever.
You swing from yo-yo dieting…
…to reading alternative, intuitive-eating-style books.
Every new thing seems like THE THING for a while.
But eventually you cave, regain weight, panic.
At this point, you feel like you have zero ability to follow experts’ advice. Even if it’s solid.
The idea of ‘starting a new thing’ right now? You just can’t! Not another thing. No.
After a lifetime of trying and failing, you have accidentally acquired the psychological patterns of an Overeater.
I mean….
Does this sound like you?
The gap between what you ‘know you should do’ – and what your unconscious mind ACTUALLY does – is worlds apart.
🍜 You’ve heard the ‘eat when you’re hungry, stop when you’re satisfied’ idea, yet you still routinely EAT SECONDS, MAYBE THIRDS at dinner.
📺 You know you should ‘eat mindfully’ (YAWN!) yet you still shovel it in while watching Stranger Things.
🚗 You say “never again” after binges, yet you still get excited by a solo car journey – secret eating ahoy!
🍫 You KNOW your body isn’t hungry, but you still CAVE IN when you “just want something sweet to finish the meal”.
After decades of this, your self-opinion is rubble.
Your confidence in your ability to change is diddly squat.
And your inner bully calls you all the fatwords under the sun when you look in the mirror.
I wish all health coaches, doctors, and personal trainers understood this truth:
Us Overeaters cannot persuade our brains to follow your damn advice!
So what else is there, other than following advice?
Imagine if you could close your eyes, and your mind told your body “Hey, Body, you’re great.”
It told you, you’re a valuable person, worth spending time on.
Then, at bedtime, your mind reminded you of all that you already do to try to live a long and healthy life…
Imagine if your brain automatically felt a sense of gladness for the miracle of this mostly-healthy body.
If you felt like You and Your Body were the same team. Doing healthy things, as a gift to yourself.
Now that’s the kind of positive outlook you can build on.
Yes: You can build and build YOUR SELF UNDERSTANDING, so you can finally…
Settle into one lifelong approach – a Food Psychology approach – where you learn and grow as an eater, instead of self-destructing when you ‘make a mistake’.
Some days it was a family-sized tin of chickpeas, doused with olive oil. Some days it was a dozen samosas for lunch. Then: sleep, sleep, sleep.
I’m Laura.
Recovered binge-eater, and child of wholefoody parents.
People who say “nobody ever binges on broccoli” are ill-informed.
After a decade of coaching bingers and overeaters, I can tell you: Every eater’s relationship with food is unique.
Personally, I binged on bulky wholefoods some days. Other days? Jam doughnuts.
I was bulimic and bingeing for 7 miserable years. I was hopeless, and desperate.
Until the Universe threw me a miracle: I found an old Saturday Guardian magazine under my bed.
In it was a full-page advert for a CBT & hypnotherapy slimming product.
Over two years of psycho-re-education, I set to work to understand the patterns of thought and emotion behind my dysfunctional eating.
I never once doubted it would work – because the hypnotherapy, which I listened to on repeat, gave me trust in myself to learn and evolve.
I solved my own binge behaviour!
To this day, I can hardly believe it’s true.
Was that really possible, with a set of 4 hypnotherapy audio cassettes, and a little book asking me CBT questions?
Well, I played a part. I used those hypnotherapy cassettes like my life depended upon them.
And I used the CBT tools in my notebook for two years: dismantling my beliefs & reworking my self-talk:
My body is gross… became… I really care for my body.
I have no discipline… became… Enthusiasm is my way of doing things.
The thing is, I actually love learning!
I took the pressure off myself to lose weight, and I started to be my own best friend.
And that’s why I put together these same essential techniques – CBT tools and hypnosis –
– for anyone who’s despairing that anything can change… .
Introducing…
FOOD PSYCHOLOGY FUNDAMENTALS
It’s time for a psychological upgrade!
Switch to a lifelong self-care approach. Equip yourself with pscyho-education tools, eating technique, & and powerful, enjoyable hypnosis.
Don’t just take my word for it!
Here’s what Susie C. followed this programme over four months:
“Laura was the BEST weight loss coach I’ve ever had – and I’ve worked with a few.
Why is she so good? Because she helped me see that focusing on the goal of “weight loss” won’t solve the core reason that I am overeating: My unconscious patterns and emotions where I feel I need to ‘handle’ my anxiety through food.”
You will get self-study materials AND 1:1 hypnosis:
1 printed Food Psychology Fundamentals textbook/workbook – talks you through 20 paradigm shifts so that you believe in yourself anew after years of repeated self-sabotage, overeating, lapse and self-doubt.
Food Psychology Fundamentals online programme; 10 lightening-sharp, intellectual intervention videos (60 mins).
plus your first 3 hypnosis & self-talk audios (15 mins, 15mins, & 25mins).
1 x 60-min individual, personal coaching & hypnosis session with Laura Lloyd.
Book into my calendar when you have completed Food Psychology Fundamentals.
We’ll spend an hour giving you coaching and hypnosis that is unique to YOU.
Ready to shake sh*t up?
Here’s how it’s done…
There is a process you go through, and it has 3 pillars.
1. It starts with a BOOK.
A wide-margin, illustrated textbook/workbook that you’ll start scribbling in, and highlighting. Food Psychology Fundamentals.
2. You hop over to the ONLINE COURSE.
At the heart of the programme are ten, bitesized, paradigm-shifting coaching videos with Laura. These debunk the false expectations that derail every diet or intuitive eating approach we try!
You’ll finally understand that changing your overeating and bingeing is possible.
3. You begin using HYPNOSIS.
Alongside the book and the videos, you’ll start to use hypnosis and leverage your unconscious, change your habit brain for good, and access your mind’s creative learning centre.
Then, when you’ve finished the self-study part of Food Psychology Fundamentals, you’ll book yourself in for your 1:1 session and have individualised hypnosis with me, over Zoom.
You’ll also get these
3 Bonus mini-courses
worth £199 each:
Bonus #1:
Binge Diminishing online mini-course plus Binge-focused section of Planner –
Getting to know your binge patterns and cycles (or just your ‘Fuck-It’ patterns – and deconstructing them, is a radically different approach to ‘stop bingeing now’.
This is valuable info – for bingers and yo-yo dieters alike.
Here’s what you should know: Bingeing is a cycle, and this mini-course will help you wiggle each link in the chain loose.
So understanding the emotional messages, and breaking habit change down into small chunks, is the way forwards.
I’ll show you how in this 60-minute mini-course. You can devour it in one evening.
Bonus #2:
What are Hypnosis and Self-talk? Mini-course
You are already hypnotising yourself, by imagining that everyone thinks you’re fat and unworthy, by comparing yourself to people you see on TikTok, snf by creating fear and panic with your imagination.
This course will teach yourself how to talk to your unconscious in an encouraging way, and get you clear as a bell on what hypnosis and self-talk actually are.
So you can start using these tools, including the recordings provided, right away, and every day.
Bonus #3:
1 printed School of Food Psychology planner + you’ll take 10 tiny action steps to actually implement Intuitive Eating & Mindful Eating principles of tuning into hunger, satisfaction, and undistracted eating until they are second nature.
This Planner also includes special sections on Binge Diminishing.
which comes with
Quickstart Using Your Planner video course – master the School of Food Psychology method, which is how you’ll learn from overeats instead of drowning in guilt.
You’ll also learn how to Speedjournal and analyse your thought process using a super-speedy CBT tool.
Are you ready to reprogramme your unconscious mind around food
and have fun doing it?
After working together, you will….
- Actively embody self-belief through self-talk – so you’ll have believe lifelong lifestyle change is possible for you, and trust yourself to learn.
- Stop yo-yo dieting and diminish your binges – so you can actually enjoy eating again.
- Make hypnosis part of your self-care routine – and understand how to stop using fear and comparison as ‘dirty fuel’ for change.
- Know the action steps to retrain your eating technique – so you’ll gradually reconnect to conscious eating, pleasure, hunger, and satisfaction around food.
- Have switched from a weight-centric approach – so you can develop a sustainable self-care practice around food that’s focused on wellbeing – both mental, and physical.
Want to hear what freedom tastes like?
I am no longer dictated to by food, which I have been my whole life.
I now have a sense of freedom around food and can use it in a healthy way to fuel my body. Food is no longer my ‘emotional crutch’.
Is this the right fit for you?
This is PERFECT for you if:
- You’re burnt out with dieting, but need strategies around weight.
- You often eat when you’re not hungry, or overeat, or binge.
- You love to really STUDY and use your problems to learn about yourself.
- You like hypnosis, or are curious about the unconscious mind.
- Your body has health or hormone issues and you need to support it NOW.
- You feel called to coach, parent or teach eating psychology eventually.
This is NOT for you if:
- You just want to lose a few pounds and don’t care if you regain it later. (The two ALWAYS go together, it’s a two-for-one).
- You think hypnosis sounds effortless. (You have to actually listen to it!)
- You want a nutrition plan or meal plan. (Sorry – You know what food you like.)
- You are triggered by weight talk. (This course isn’t weight-centred, but it does take care to address, reconcile with, and talk straight about weight and how not to overeat.)
- You are an undereater. Feel free to reach out and I can refer you to a colleague.
- You have a history of schizophrenia, epilepsy or psychosis. (Sorry, hypnosis isn’t appropriate, meditation and visualisation would be a softer approach).
Yes! I really want to rewire my unconscious mind around food!
What my clients have to say:
This is the best investment I have made in myself to date and was a life-changing experience.
I have stopped buying myself a chocolate bar whenever I fill my car with petrol; when I drive on long journeys, I no longer fantasise about stopping at a motorway service station to buy sweets and crisps for the journey.
Laura has a beautifully unique way of working and deeply understanding you and your challenges. Her intuitive sense helped me tease out the unconscious blocks and guide me through a highly transformative hypnosis session.
My bingeing is less extreme and I am much more aware of my emotional triggers so I can manage my emotions better – and hence my bingeing.
I left the call feeling weightless and with perfect clarity of who I am, where I am going, and what I need to do.
You can DIY it a little longer and *hope* you’ll win out against decades of trying-and-failing…
…Read one more book on Intuitive Eating principles instead of actually learning to a cultivate the skills…
…Buy one more cheap £50 meditation app instead of receiving real, specialised hypnosis…
…Spend a couple more hours gorping at a Youtuber making seed bread instead of looking beyond the actual food…
Or you can rebuild your eating psychology from the foundation, right back up again.
Relearn the fundamentals. De-complicate yourself from all that history. Make eating simple again for your brain.
You’ll stop using self-loathing and desperation as your motivation fuel. You’ll start having fun.
You’ll understand that there’s nothing weak or broken about your brain’s urges to overeat.
You’ll dismantle all the guilt and shame so that it becomes safe to experiment.
You’ll retrain your eating technique in 10 doable action steps – no ‘chew every mouthful 20 times‘ or ‘eat like a monk‘ advice here!
You’ll understand the difference between saying ‘No’ to your urge to eat restrictively and an empowered ‘No’ from self-responsibility.
You’ll get patient and deeply focused on self-repair when it comes to binges.
You’ll begin a genuine, lifelong lifestyle change.
Because, at the end of the day, isn’t that the only kind that really matters?
Got questions? I’ve got answers.
How much time do I need to commit to the program?
It’s self-study, and then you have a 1:1 session with me when you’ve completed the Food Psychology Fundamentals book & online course.
- Food Psychology Fundamentals book: 2-4 hours of reading & doing the written exercises.
- Food Psychology Fundamentals online course: <60mins video.
- Recorded hypnosis sessions in Food Psychology Fundamentals: 15 mins, 15 mins and 25 mins – listen as often as you choose.
Extras:
School of Food Psychology planner & Quickstart module (<60mins): 30 days. You do not have to complete this at this point – you may wish to return to this later on.
What are hypnosis & self-talk? mini-course: <60mins.
I’m not in the UK, can I still join?
Yay!
I work with clients from all over the world, the programme is in English.
When you have completed Food Psychology Fundamentals and wish to book a 1:1 session, you will receive a calendar link.
For those unable to attend a live call, the option of video message coaching by Marco Polo, with <15mins of message exchange per week for 4 weeks is also an option.
With that said, I have never not been able to find a time for 1:1 sessions, even if it means me getting up really early.
Are there payment plans available?
Yes. £215 x 2 payments is available.
Upskilling yourself around your eating will save you hundreds on memberships, apps, shakes and personal trainers over the years.
Cost of 1 year of Personal Trainer plus shakes and apps: = £6680
Cost of Food Psychology Fundamentals programme + coaching & hypnosis: £400
Cost of 10 years of Personal Training, shakes and apps: £66,800
(Seem a lot? The fitness industry is worth 90billion dollars/year, the diet industry is worth 23 billion dollars – for a reason!).
Food Psychology Fundamentals cost after 10 years: still £400. BOOM!
I don’t need a whole programme, I just want to stop eating in the car.
We are conditioned to only do part of the fix, every single time.
And we are sold on doing it quickly, with urgency.
So can you be curious about what’s really going on behind that habit of yours?
Because it has a message for you that’s more profound than a bit of habit-hacking.
After working with eating psychology clients for a decade, I stand behind a wholly deeper, more integrated approach.
How long will I have access?
You’ll be able to return to the programme and have access to all the course materials and hypnosis recordings as long as it remains online.
Will I lose weight?
I have 2 questions for you.
Do you think your weight is mostly due to overeating, or that lack of self-care is a contributing factor?
AND
Is your eating itself (not your body size, but your dysfunctional behaviour around food) causing you emotional pain, such as guilt, preoccupation, obsession, regret, self-reproach, loss of self-confidence?
YES – Great. I’ll teach you to stop overeating, and then you’ll see if your body responds to that!
NO or I DON’T KNOW – Hey, I’ll always be real with you about this.
Calories in, calories out – that’s horribly oversimplified.
Hormones, DNA, the amount of sleep you get, your stress levels, gut issues, other health issues, childhood trauma… there are actually so many hidden contributing factors to weight.
Some studies suggest that our healthy actions only account for about a third of factors around weight. A third!
But stopping overeating always makes you feel less preoccupied, so maybe those patterns are yours to break just for your own sanity.
Coaching and hypnosis can help you develop self-care around eating and in your wider life too.
For instance, we may be able to use hypnosis to break other habits which are having a knock-on effect on your weight, eg. Staying up late watching TV.
We can change the behaviours that are within our sphere of influence, and see what happens.
Wouldn’t you like to know?
Product value
including bonuses- Food Psychology Fundamentals £400
- 60 mins 1:1 session + recorded audio £100
- Binge Diminishing online mini-course £199
- What are Hypnosis & Self-talk? course £199
- School of Food Psychology Planner & Quickstart Guide £199
Your price today
including bonuses- Food Psych Fundamentals Book & online course
- 1:1 on Zoom or via video message app
- Binge Diminishing course + section of planner
- Recorded hypnosis included in mini-course
- Printed planner with 10 action steps + method
We are sick of this bullshit.
We want to laugh together.
We want to say audaciously self-loving things to ourselves, that make us feel daring, and whole, and like the boss.
We are the thought leaders, and we are here to learn to be powerful decision-makers around food.
We heal our rift with our bodies to send a ripple of energy throughout womankind and down the generations to come.
