Right now, you probably don’t believe permanent, lifelong weight loss is possible. I struggled to believe that too, says Weight Loss Life Coach Laura Lloyd.

I thought: “I regained the weight last time.”

And: “Other people, may be able to. Not me, I’m more messed up than other people.”

My brain was wrong about that.

Believing “I can lose weight” is an art.

Here’s what I have learned. 

Believing in something isn’t a lightening-bolt shift. Don’t wait for the belief to come to you.

When you first start trying to believe something new, it feels really untrue. That’s because the ‘feeling’ that something is ‘true’ comes from you repeatedly living in the emotion caused by those thoughts. So whatever you have practised thinking most often – “I messed up and regained, it’s so embarrassing” – THAT’s what will always feel the most true. 

To start believing a new belief, you might start by: 

• flirting with the fantasy.
• entertaining the idea.
• wanting to believe it.
• believing that in the future you will believe it.
• noticing when you believe the opposite and saying. to yourself “or [this new belief] is also a possibility”.

While you don’t believe in yourself, just borrow my belief to lose weight. I know you can.

I believe you, Sensational Human that you are, can lose weight properly, and maintain it lifelong.

Where do I get my guarantees? I believe that because I know I can teach you the skills and I know you can learn. 

I believe that because I help people achieve that all the time.

It’s simple and it’s enjoyable. We have fun. Really.

It’s not overnight, which is why we work together for a whole year at least. Your new beliefs that you can manage your weight, and have total authority over your eating will be so deeply embodied that you’ll have them for life. 

Can you imagine?

Changing beliefs is what life coaches, hypnotherapists, and CBT therapists exist for. And I, my friend, am all three. 

Get out of your own way and give yourself a hope in hell, or a hope in heaven, or a hope in this life, or a freaking chance.